Company/Organization
AT&T, New York City

Our team crafted a range of social media campaigns for AT&T's Multi-Dwelling Unit & Business Solutions. These campaigns were centered around fiber-optic connectivity, high-speed internet, and television services. Our approach involved drawing inspiration from internet culture to develop illustrated narratives that vividly portrayed the impact of high-speed connections in enjoyable and relatable scenarios. As a result, these campaigns witnessed substantial improvements in engagement and conversions when compared to previous years, boasting an average View-Through Rate (VTR) of 69%, an average Click-Through Rate (CTR) of 0.17%, and a LinkedIn-specific CTR of 0.22%

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Brand Strategy, Audio/Visual, Video Animation/Motion, Editing, Production, 3D Key Art, Retouching, Type Design, Visual Design, Adobe Creative Suite, Mentoring